Clergy Support Trust
Challenge:
Clergy Support Trust is a charity that provides help to clergy and their families in times of hardship or need. From financial support to wellbeing grants, the charity wanted to turn interviews with people they’ve supported into compelling stories to show the impact of their work.
Solution:
The trust had transcripts from interviews with clergy, but they didn’t have capacity to write these into articles.
I was able to read these transcripts, identify the most engaging elements and craft these into emotive articles. These personal stories show readers the difference the charity is making.
These examples of lived experience have been used on the charity’s website, social platforms and for fundraising and engagement.
Results:
Delivery of several compelling lived experienced stories that can be used throughout the charity’s communications.
Examples:
Thoughtful, compelling and timely copy
"Elspeth excellently and sensitively writes the stories of people supported by Clergy Support Trust. A prompt worker, Elspeth can turn wide-ranging conversations into clear and concise stories that powerfully illustrate the scale and depth of the charity’s impact. I would thoroughly recommend working with Elspeth to anyone looking for case study writing support, who wants thoughtful, compelling and timely copy."
Catherine Cashmore
Head of External Relations
Clergy Support Trust