Nourish Care
Challenge:
The digital care platform was undergoing a complete website redesign and a narrative overhaul. The company needed copy that conveyed their brand story and the impact the software can have on peoples’ lives.
Solution:
Working with the marketing team, I rewrote more than 20 pages of copy, including the homepage. With my SEO knowledge, I developed a narrative that put people at the heart of the copy and highlighted the benefits to the technology.
Results:
Delivery of website copy that clearly showcases the benefits of the software, tells a brand story and provides strong calls to action.
Example:
The end result was fantastic
"I hired Elspeth to help us on a website project which required a full messaging overhaul. Alongside the copywriting project, we were rebranding the wider business and sharpening the presentation of our overall proposition. Elspeth was great to work with on this journey and supported junior members of the marketing team really well. She kept to deadlines and budget. The end result was fantastic. I'd definitely hire her again!"
Lee Gilbert
Marketing Director
Nourish Care