RAF Benevolent Fund

Challenge:

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The armed forces charity needed their marketing materials rewritten to better reflect the services they offer to serving and former members of the RAF.

 

Solution:

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By using a mixture of factual information about the support services alongside compelling case studies, I worked alongside a colleague to produce a set of engaging leaflets. These covered topics such as mental health and financial hardship. We used the charity’s new tone of voice and brand guidelines to update the materials. This project involved working collaboratively with the marketing team, graphic designer and senior management team.

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Results: 

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A compelling set of marketing materials bringing in the charity’s new tone of voice to help engage more people.

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