Humanforce

Challenge:

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Humanforce, a workforce management software company, was expanding into the UK market from Australia. The company needed informative toolkits and whitepapers that would be used for lead generation.

 

Solution:

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Once the topic of the content was agreed, I did extensive background research to find the latest data, statistics and best practice on the issues. I then wrote two ‘Industry in Focus’ whitepapers; one for the social care sector and one for the sports, leisure and hospitality sector. I also developed an ‘Industry toolkit’ for the social care sector.

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I wrote these in an informative and engaging way, presenting the software as something that can help with facing some of the challenges in these industries.

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Results: 

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Informative and useful content that can be used for lead generation activities.

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