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Humanforce, a workforce management software company, was expanding into the UK market from Australia. The company needed informative toolkits and whitepapers that would be used for lead generation.



Once the topic of the content was agreed, I did extensive background research to find the latest data, statistics and best practice on the issues. I then wrote two ‘Industry in Focus’ whitepapers; one for the social care sector and one for the sports, leisure and hospitality sector. I also developed an ‘Industry toolkit’ for the social care sector.

I wrote these in an informative and engaging way, presenting the software as something that can help with facing some of the challenges in these industries.


Informative and useful content that can be used for lead generation activities.

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