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To create a campaign that would tackle the taboo around men and suicide. According to the Office for National Statistics, three quarters of suicide deaths are men. It is a devastating issue that Samaritans wanted to address.



We developed the ‘We’re in your corner’ campaign aimed at middle-aged men who are most at risk. Innovative use of language and imagery, alongside high impact corporate partners like Network Rail, made this a campaign stand out and win national awards.


The campaign was one of the most successful for the organisation, achieving extensive coverage on television, radio, in print and online.

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