Alongside the NHS, the charity wanted to raise general public awareness of the signs and symptoms of somebody experiencing a stroke in order to save lives.
As part of the original launch team for the ‘Act FAST’ advertising campaign, we achieved widespread media coverage on television, radio, in print and online in order to raise awareness and improve public knowledge.
In the two months after the adverts finished running people’s awareness of the signs increased. NHS England saw a 24% rise in stroke related 999 calls and a 16% rise in stroke patients being seen quicker.
The general public became more aware of how to recognise if they or somebody else was having a stroke. This resulted in faster treatment and swifter recovery times for many people. The acronym is still widely used throughout the UK.