Voluntary Organisations Disability Group (VODG)

Challenge:

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The membership organisation was looking to develop its tone of voice and develop a new narrative around social care and disability for use throughout its communications.

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VODG also needed case studies to showcase the impact they’d made during a project to provide free internet tablets to people with learning disabilities.

 

Solution:

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I wrote an engaging guiding principles document to provide a new narrative to reposition social care and disability in a positive way. This boilerplate copy split into key themes could be used across the organisation’s communication activities.

 

I also interviewed three people with learning disabilities and wrote up their stories to illustrate how the Digital Lifeline project had made a difference to their lives.

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