Campaigns
Campaigns can raise awareness and money, but more than that, they can save lives. I have been an integral team member for many high-profile charity campaigns including:
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Stroke Association’s ‘FAST’ symptoms awareness campaign
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‘Decembeard’ fundraising initiative which raised over £250,000
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the Samaritans most successful media campaign, ‘We’re in your corner’, which tackled the taboo around men and suicide
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Refugee Action's 'Lift the Ban' policy change campaign which involved over 100 coalition organisations.
Developing and delivering cut-through campaigns drive the profiles of organisations, inspire widespread media relations coverage and achieve policy change.
I offer my branding, marketing and campaign creation skills to both the charity sector and beyond. An effective campaign can place your organisation firmly into the hearts and minds of your audience, striking a chord that turns into tangible clicks, actions and transactions.
Consistently delivers
“Elspeth has a valuable combination of skills - she's a very experienced communications professional, highly insightful, able to consistently deliver impactful media and comms products and great at working effectively with people from a wide variety of backgrounds. Elspeth is highly efficient and focused, productive and organised. I, and the whole team, found working with her incredibly easy and enjoyable - I would have no hesitation at all in working with Elspeth again or highly recommending her to other clients.”
Paul Hook
Former Head of Campaigns
Refugee Action